With that in mind, here are what Herring calls the Ten Golden Rules of Argument.
1. Be prepared
Make sure you know the essential points you want to make. Research the facts you need to convince your opponent.
Also, Herring advises: “Before starting an argument think carefully about what it is you are arguing about and what it is you want. This may sound obvious. But it’s critically important. What do you really want from this argument? Do you want the other person to just understand your point of view? Or are you seeking a tangible result? If it’s a tangible result, you must ask yourself whether this result you have in mind is realistic and whether it’s obtainable. If it’s not realistic or obtainable, then a verbal battle might damage a valuable relationship.”
2. When to argue, when to walk away
I’m sure you’ve had an argument before and later felt that it was the wrong time and place. “Knowing when to enter into an argument and when not to is a vital skill.”
Think carefully before you start to argue: is this the time; is this the place?
3. What you say and how you say it
Spend time thinking about how to present your argument. Body language, choice of words and manner of speaking all affect how your argument will come across.
One clever thing to do here, that shows you’ve done the work, is to address the arguments against your position before they arise.
4. Listen and listen again
Listen carefully to what the other person is saying. Watch their body language, listen for the meaning behind their words.
As a general rule, Herring writes, “you should spend more time listening than talking. Aim for listening for 75 percent of the conversation and giving your own arguments 25 percent.” And listening doesn’t mean that you’re thinking about what you’re going to say next.
This is often where a lot of arguments, and discussions for that matter, veer off course. If you’re not listening to the other person and addressing their statements, you’ll just keep making your same points over and over. The other person won’t agree with those and the argument quickly becomes frustrating.
5. Excel at responding to arguments
Think carefully about what arguments the other person will listen to. What are their preconceptions? Which kinds of arguments do they find convincing.
There are three main ways to respond to an argument: 1) challenge the facts the other person is using; 2) challenge the conclusions they draw from those facts; and 3) accept the point, but argue the weighting of that point (i.e., other points should be considered above this one.)
6. Watch out for crafty tricks
Arguments are not always as good as they first appear. Be wary of your opponent’s use of statistics. Keep alert for distraction techniques such as personal attacks and red herrings. Look out for concealed questions and false choices.
7. Develop the skills of arguing in public
Keep it simple and clear. Be brief and don’t rush.
8. Be able to argue in writing
Always choose clarity over pomposity. Be short, sharp, and to the point, using language that is easily understood.
9. Be great at resolving deadlock
Be creative in finding ways out of an argument that’s going nowhere. Is it time to look at the issue from another angle? Are there ways of putting pressure on so that the other person has to agree with you? Is a compromise possible?
10. Maintain relationships
This is absolutely key. What do you want from this argument? Humiliating, embarrassing or aggravating your opponent might make you feel good at the time, but you might have many lonely days to rue your mistake. Find a result that works for both of you. You need to move forward. Then you will be able to argue another day.
Another approach to end arguments is to simply ask the other person to explain their thinking.
How to Argue goes on to explore putting the rules into practice in particular situations where arguments arise.